The Otter Swim School Privacy Policy

This policy sets out how we collect, use and store your personal data in accordance with the Data Protection Act 1998 (DPA) and the General Data Protection Regulations 2018 (GDPR). By using this website and any of our services, you agree to the storing and processing of your date as below.

How we use and protect your data

Our website and client database are owned by The Otter Swim School and our website is managed by EasyKey, Harlow Enterprise Hub, Edinburgh Way, Harlow, Essex CM20 2NQ. The Otter Swim School is committed to protecting and preserving the privacy of our clients at all times.

This policy explains when and why we collect personal information about our clients and people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure. Whilst we will keep all your personal information confidential, we reserve the right to disclose this information in the circumstances as set out within this policy. We confirm that we will keep the information secure and that we will comply fully with all applicable UK data protection legislation and regulations in force from time to time.

We may change this policy from time to time so please check this page occasionally to ensure that you are happy with any changes. By being a client of The Otter Swim School or by using our website you are agreeing to be bound by this policy.

Any questions regarding this policy and our privacy practices should be sent by email to

Who are we?

The Otter Swim School, founded in 1998 by Anthony Naughton.

How do we collect information from you?

We obtain information about you when you enquire about swimming lessons via our website, email or telephone, book lessons by phone or email. We may also collect details in other ways, for example, if you use our facebook page to contact us.

What type of information is collected about you?

During the operation and running of The Otter Swim School we may collect and process certain data and information relating to you and your engagement with our company. Your privacy is important to us and we confirm that we will never release your personal details to any third party for their mailing or marketing purposes. The data that we collect is detailed below:<

Information you provide to complete an application form or communicate with us electronically for any reason. This personal information may include your name, address, email address, and names, ages and dates of birth of children. We may also record any specific medical conditions you tell us about that are relevant to the provision of safe and effective swimming lessons.

Details of visits to our website and the pages and resources that are accessed, including but not limited to, traffic data, location data and other communication data that may assist us in understanding how visitors use the website. This may also include the resources that you access and information about where you are on the internet including the domain type, IP address and URL that you came from. This information may be collected and used for our internal research purposes and to improve the customer experience.

How is your information used?

We may use your information:

To ensure that any services (swimming lessons) you purchase from us are processed accurately and efficiently. To meet our obligations arising from any agreements entered into by us and to notify you of any changes to our service provision.

To process your booking and personalise your experience with us (your information helps us to better respond to your individual needs). To inform you of details relating to your booking i.e. messages regarding term start dates, fees and informing parents about pool closures, rebooking information, teacher updates etc. The e-mail addresses and telephone numbers you provide us with, will only be used to send you information and updates pertaining to The Otter Swim School or to inform you of current availability if you are on our waiting list.

We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as is necessary for the relevant activity or as long as is set out in any relevant contract you hold with us. We respect your privacy and will only process personal data you provide to us in accordance with the General Data Protection Regulations (GDPR) 2018 and any other applicable privacy laws.

If you have any questions about how we collect, store and use personal data please contact us by email at

We do not and will not knowingly collect information directly from any person under the age of 18. We may process personal data relating to under 18s only when provided by the parent or legal guardian.

How do I opt out?

If you are registering your details with us to make an enquiry or book swimming lessons with us, we may also contact you via email, phone or text message with information such as waiting list updates, course start dates and crash courses. If you consent to do this but later change your mind, you can opt out by contacting us and we will update your account preferences immediately.

If you wish to retract consent for us to hold and process your records, please write to the following address and we will act immediately. The Otter Swim School, The Potteries, London Road, Newport, Essex, CB11 3PN.

Raising a complaint

Should you have a complaint regarding your data, please contact us straight away and we will work with you to resolve your complaint to your satisfaction. In the unlikely event that you are still not happy, you have the right to contact the Information Commissioner’s Office.

If at any time you would like to OPT OUT of receiving information from us please email the name of the swimmer with OPT OUT to and you will be removed from our database mailing list. However, you will then not be updated by The Otter Swim School regarding lesson cancellation due to pool closures, re-booking information, news, term dates etc.

Keeping your records up to date

The accuracy of your information is important to us. If you change email or telephone number, or any of the other information we hold is inaccurate or out of date, please email us at

Review of this policy

We keep this policy under regular review. This Privacy Policy was last updated in September 2018.

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